What Is YES Costing You?
You're saying YES to everyone else. But is it costing you the clients, income, and opportunities you want?
November 14 at noon ET
You're talented. You're capable. You're good at what you do.
People come to you for advice. They ask you to solve problems. They want your expertise, your ideas, and your time.
But when it's time to hire someone, sign a contract, or pay for that expertise, they're choosing someone else.
Maybe you're volunteering your expertise to get known, but the recognition and clients aren't materializing. Maybe your calendar is packed, but your revenue doesn't reflect how hard you're working. Or perhaps people know you can do just about anything, but don't recognize the particular strengths that make you exceptional.
What if some of the YESes you believe are helping your business are actually holding it back?
You're busy. You're valuable. So why aren't you getting the results you want?
- ×You're not attracting the clients you actually want.
- ×Your income doesn't reflect the value you deliver.
- ×You're known as the person who can fix anything, rather than the expert people seek out.
- ×You're giving away advice, ideas, and expertise without creating paying clients.
- ×You're investing time in networking, volunteering, and collaborations without seeing results.
- ×You're working long hours, but the work isn't moving your business forward.
What if the problem isn't how much you're doing, but what you're saying YES to?
Every YES is more than a commitment of your time. It's a decision about where you invest your energy, how you use your abilities, and what people come to recognize you for.
Being known as helpful isn't the same as being recognized as the expert someone wants to hire. Being visible isn't the same as being sought after. And being busy certainly isn't the same as building a profitable business.
Every YES shapes what people know you for—and what they'll come to you for next.
Why do accomplished women keep saying YES?
Because saying yes often feels like the right business decision. You want to build relationships. You want people to recognize your value. You don't want to disappoint someone or close the door on a future opportunity.
Those motivations aren't wrong. The problem comes when you haven't considered what the commitment is costing you—or whether it's building the reputation, business, and future you want.
The answer isn't to stop saying YES. It's to become more strategic about what deserves your YES.
In this masterclass, you'll discover
How to make every YES build the business you actually want.
- 01
The Hidden Cost of YES
Recognize how seemingly worthwhile commitments can be costing you time, energy, income, and opportunities.
- 02
Why Being Helpful Isn't the Same as Being Sought After
Understand how the work you repeatedly agree to do shapes your reputation and influences what people come to you for.
- 03
The YES Filter
A practical framework for evaluating opportunities based on your greatest strengths, the reputation you want, and the future you want to create.
- 04
The Positioning Test
Assess whether an opportunity brings you closer to ideal clients, strengthens your expertise, and creates greater business potential.
- 05
How to Make Your Next YES Count
Shift from automatically accepting opportunities to intentionally choosing the ones that support your goals, values, income, and impact.
This isn't another workshop about learning to say NO.
It's about recognizing the difference between an opportunity that looks good and one that's actually good for you. Sometimes saying YES to something you believe in is the right decision—as long as you choose it intentionally and are satisfied with the trade-off.
You don't need fewer YESes. You need more YESes that move you toward the future you want.
Your host
Meet Cathy Holt
Cathy Holt is The Women's Influence Strategist, international speaker, bestselling author of Unstoppable Women: Owning Our Voices and Leading Change, and host of Holt Talks the Lead.
With four decades of experience spanning entrepreneurship, leadership, academia, public policy, and international advocacy, Cathy helps accomplished women recognize their greatest strengths, position their expertise strategically, and become sought after for the value they bring.
Her work challenges women to move beyond being known for what they can do and become recognized, chosen, and paid for what they do best.
Every YES is a decision about your future.
Make sure you're the one deciding.
Your next opportunity could move you closer to the clients, income, recognition, and impact you want—or keep you busy doing more of the same. Come discover how to tell the difference.
November 14 at noon ET